A luxurious trip

This image is an ad promoting a casino in Chile which was giving away a luxurious trip to Dubai. 

I saw  a billboard with this ad on a highway when I visited Chile and started thinking:  What's so special about a trip to Dubai?

Of course the opulent luxury in Dubai hotels and things which have been built in that country but apart from seeing what people with virtually unlimited funds can buy, I wonder anyone would get out of a trip there.

Certainly there is a lot of appeal to winning such a trip, but if a person isn’t in any position to be able to afford such opulence to begin with what would they get out of being exposed to it and being given a taste of it first hand?

Would this experience be satisfying to that person or would it create a feeling of resentment or longing for something which is so far out of their reach? 

Or perhaps, it might stimulate them to return to their normal surroundings and begin to splurge on luxuries which they couldn’t afford in the first place to try to prolong the illusion that they experienced in winning such a trip.

If, out of the blue, someone came up to me and offered me such a trip, I don’t think I’d hesitate in accepting it, but I know that I’m not likely to visit a casino (which I seldom do anyway) in the hopes that I might be the lucky winner.

From a purely marketing point of view, I would be curious to know how this promotion worked out in comparison to other campaigns which they’ve run to attract donations to their purse.

Technorati Tags: gambling,Dubai,luxury,travel,marketing

Dynomighty Designs

Dynomighty Design : Products - Mighty Wallets
I stumbled upon this while pursuing some links on a wholly unrelated topic.  Oddly enough, I had been searching for a simple replacement wallet for a few weeks and had just, the day before I discovered this page, purchased something which met my needs.  When I saw this product, I was intrigued and totally dissatisfied with my just-completed purchase.  How I wish I'd delayed my purchase a couple of days.
Of course, this is not a major disaster or setback for me, but because I dislike unnecessary back tracking, frivolous waste, and duplicated effort, the issue is an annoyance for me.

What I find so interesting is the simplicity and inventiveness of the products which this company produces.  The line of wallets which the company produces suggests that this is its biggest selling line but in addition they have several other ingenious products such as a bottle-top tripod, magenetic jewelery, desk pops, and sky vases.

Simplicity is, in my opinion, one of the things that makes many classic designs, products, and ideas so special.

Technorati Tags: products,wallets,simplicity,companies

You can say whatever you want

A package of soymilk reads:

 IT’S FREE! Silk Vanilla is free of lactose, dairy, cholesterol, eggs, casein, MSG and worries. You still have to pay for it though.

Before I get to my point, I’d like to say I love this product and find it an excellent replacement for regular milk.

The thought that struck me, when I read that statement on the package is that it seems so typical of what we hear everywhere in the media from politicians and about most everything.  Statements are made which are the complete opposite of what they say …. and as long as the person somewhere, somehow, clarifies what they are saying, it is considered totally acceptable.

A defendant of this kind of action would likely state: “Why should a person be criticized just because a reader didn’t read on a bit further to learn the real, full meaning of what was said.”

I would tend to agree with that kind of defence, and yet I also see that there is a lack of trustworthiness demonstrated by the person who makes a statement of this nature, because he is relying on his own cleverness and his listeners’ lack of acuity to actually create a false impression which is serving his own ends and not those of his listeners.

It is tragic that this kind of thinking is too prevalent today.

Technorati Tags: advertising,politicians,language,honor,trust

The Ad Runs!

The “objectionable” photo in the ad I tried to run on Facebook was modified to fall within their standards.

Here’s the version of the ad which was approved. 

Same image but with the color taken out.  It would be interesting to know if this was approved by the same person who rejected the earlier ad, or if another person with a bit more open frame of mind OK’d this one.